THE SHIFT
Crawlers followed links. They respected rules. They indexed pages. robots.txt worked perfectly for that world.
AI doesn't follow links. It reads content, extracts meaning, and forms opinions. It recommends. It cites. It decides.
That world needs a different protocol.
THE GAP
No measurement
No way to know if AI is actually reading it — or citing you more.
No defense
Nothing stops bad crawlers from scraping and poisoning your signal.
No standard
A file without a standard is just a suggestion.
llm.txt exists.
But it has no standard, no defense,
and no way to measure if it works.
Visto is the answer.
THE STACK
Visto Format
An open specification that defines how websites structure data for AI consumption. Semantic compression. AI-optimized format conversion. Think robots.txt — rebuilt for the generation after search engines.
View on GitHub ↗Visto Insights
10 queries via Google Gemini. Citation scores measured and analyzed. Improvement hypotheses simulated internally — only surfaced when validated.
Visto Shield
Detect malicious crawlers by UA pattern, access frequency, and behavioral anomaly. Automatically serve honeypot data — keeping your real content clean and your AI signal intact.
HOW IT WORKS
Enter your domain, target queries, and competitor names. Link API keys via BYOK — your keys never leave your environment.
10 queries via Google Gemini. Every citation and mention pattern captured and analyzed.
Hypotheses generated, simulated, filtered. Only validated actions reach you. No noise.
BYOK
BYOK — you bring your own API keys. You pay for compute. I charge a flat platform fee. We store only what your analysis requires — nothing more. Your content stays yours. Your data never trains any model.
THE PROOF
MeltLight Studio
Google Gemini AI Search — measured across 10 queries with Visto Insights.
PRICING
Visto uses BYOK (Bring Your Own Key). You connect your Google Gemini API key. You control compute costs. I charge a flat platform fee — nothing else.
Free
The standard, for everyone.
Starter
For founders who measure seriously.
Pro
For agencies and power users.
Every era of the web
has had a protocol.
This is the next one.
Start with Visto Format — open source. Or get the full stack and measure exactly where you stand.