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THE WEB'S NEXT PROTOCOL

The web neededa protocol for AI.So, I built it.

THE SHIFT

For 20 years, robots.txt told the web how to be read. AI reads differently.

Crawlers followed links. They respected rules. They indexed pages. robots.txt worked perfectly for that world.

AI doesn't follow links. It reads content, extracts meaning, and forms opinions. It recommends. It cites. It decides.

That world needs a different protocol.

THE GAP

llm.txt was a step. Not a standard.

No measurement

No way to know if AI is actually reading it — or citing you more.

No defense

Nothing stops bad crawlers from scraping and poisoning your signal.

No standard

A file without a standard is just a suggestion.

llm.txt exists.

But it has no standard, no defense,

and no way to measure if it works.

Visto Format is the answer.

THE STACK

Three layers. One standard.

OSS — Free

Visto Format

The open protocol for the AI-readable web

An open specification that defines how websites structure data for AI consumption. Semantic compression. AI-optimized format conversion. Think robots.txt — rebuilt for AI readers, not crawlers.

View on GitHub ↗
Starter + Pro

Visto Insights

Measure your AI citation rate

10 queries via Google Gemini. Citation scores measured and analyzed. Improvement hypotheses simulated internally — only surfaced when validated.

Starter + Pro

Visto Shield

Protect what you've built

Plant honeypot tokens across your site. Detect crawlers by UA pattern, access frequency, and behavioral signals. Know exactly which bots are reading your content — and when.

HOW IT WORKS

Setup to insight. 15 minutes.

01~5 min

Connect

Enter your domain and target queries. Link API keys via BYOK — your keys never leave your environment.

02~8 min

Measure

10 queries via Google Gemini. Every citation and mention pattern captured and analyzed.

03ranked output

Act

Hypotheses generated, simulated, filtered. Only validated actions reach you. No noise.

BYOK

BYOK — you bring your own API keys. You pay for compute. I charge a flat platform fee. We store only what your analysis requires — nothing more. Your content stays yours. Your data never trains any model.

THE PROOF

The first site I ran it on was my own.

42%AI citation rate

studio.meltlight.art

Baseline: 0%. After implementing Visto Format SCUs, tracked daily with Visto Insights: 0% → 17% → 0% → 25% → 35% → 42%. AI citation is probabilistic — watch the trend, not the number.

PRICING

Three tiers. No surprises.

Visto Format uses BYOK (Bring Your Own Key). You connect your Google Gemini API key. You control compute costs. I charge a flat platform fee — nothing else.

No credit card

Free

$0

Try before you commit.

Visto Insights — 3 runs total
1 project
Google Gemini (BYOK)
Start Free
Popular

Starter

$29/mo

For founders who measure seriously.

Visto Insights — 20 runs/month
Up to 5 projects
Visto Shield (honeypot)
Compare view (A/B)
Google Gemini (BYOK)
Start Starter
Most Powerful

Pro

$79/mo

For agencies and power users.

Visto Insights — unlimited runs
Unlimited projects
Visto Shield (honeypot)
Compare view (A/B)
Export Markdown reports
Google Gemini (BYOK)
Start Pro

FAQ

Common questions.

Every era of the web

has had a protocol.

This is the next one.

Start with Visto Format — open source. Or get the full stack and measure exactly where you stand.

Get Pro Access

BYOK — your keys, your data, your control.

Start Free on GitHub →